Social Media Marketing With The Help Of Facebook: Facebook VS Twitter
Sunday, November 7th, 2010The two biggest social media websites currently are Facebook and Twitter. Both of them have surpassed MySpace and Friendster and their registered users are exponentially increasing.
They sound the same on the surface as they as classified as social networks where you can connect to people. When you look into these two sites in greater detail, you will see that both focus on two different paths. You can try to venture into both of them and try to keep them updated but eventually you need to pick a side. One will be the dominant social media while the other is just supplementary. To know which one you want to get, you need to understand what both of them do.
Let’s take a look on Facebook first. First of all, it is supposed to be a website where college students get to connect to each other and it is similar to Friendster. But it opened up to the public and its popularity grew. It slowly adds things like games, fan pages, likes and apps. To get connected to Facebook, you need to either confirm people as your friends or like fan pages. You can say that Facebook lets you connect to your friends closer.
You can post things like pictures, videos, links or notes and share them with all your friends. These things are like your personal email to them. They read and respond to your post and you can also reply their pictures or posts. This interaction helps to keep the relationship between you and your friends or fans closer. Facebook also allows web crawler to index your pages. What you post on Facebook may actually reach the first page of the search result.
Twitter is dissimilar to Facebook. When using Twitter you cannot post pictures, links or videos. Twitter is mainly about posting status updates and they have to be written with less than 140 words. It is very much like group text messaging. Users can create a Twitter account and then start talking or twittering about their life, feelings or mood right away. You can also follow other people’s tweets and retweet it back on your Twitter account. Anyone can just browse through the tweets so Twitter is great for getting the word out to see what people are talking about. Sorry to say, it is very hard to develop close relationships with any of your followers with Twitter.
When a tweet is great, it can get said again by other people. Then you can also attach a tag onto it so you can look for for the tweets easier. Marketers have used this technique to keep tabs on what their competitors are doing or what the public desires. People have also used tweets to help out with their viral marketing because the tweets can be spread out very quickly. But Twitter does not utilize videos or pictures for help with their viral marketing which makes it extremely dependent on word choice. Facebook allows for more visual interest by allowing you to use words, pictures and videos in your viral marketing.
The conclusion is, you should build a business where you want to keep a close relationship with your customer by using Facebook. You can always use Twitter as a side media to see what is on the public’s mind.
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