Posts Tagged ‘facebook’

Protecting Your Work Place

Monday, February 27th, 2012

You’ve most likely heard the high-profile stories of Phoebe Prince or Tyler Clementi who ended their lives after being bullied, and many more of you have heard of at least one person in your local area who has talked about, or committed suicide. “This growing problem is a stem of social media, where kids never sleep and lies spin into storms that rage on throughout the night and into next day’s light”, reports Dr. Tyler Damon.

It started when a got a tip for an important project coming up, one that could make the difference of getting my own office or staying in my cube for another year. It is custom for the senior executives to meet with the client, and then later that same day in a board room meeting choose the team that will be working with that new client. Of course there are the office favorites but I knew if I kept my head up, volunteered for the projects nobody wanted and shined I would get noticed, and noticed I have but I’m not sure for all the right reasons?

Shari Carsmet says that when she was in high school the girls would say mean things to her as she walked down the hall and if it was before lunch they would continue the taunting into the lunch room. She finally stopped eating lunch all together and hid in the bathroom. Luckily she had some amazing teachers who put a stop to the harassment; “but when teachers step in it does not always make things better”; Shari says.

My girlfriend likes the fact that she can let her “hair down”, be wild and crazy without the spying eyes of a camera hidden somewhere that might capture her letting lose. “Everyone needs some crazy time, some time to blow off steam from the office”, she tells me just as she orders her third Dixie Car Bomb. This I agree with, if we didn’t have a chance to let ourselves relax we would be so wound up-we’d crack, and you know you’ve seen these people, they are the ones with the guns who come back and shoot everyone because they have had enough.

Lies and words do hurt, and this is how it began with a fake Face book profile; everyone was sent an email letting us know that our company had a Facebook , account and would everyone please join so that we could be added to our teams events. This seems reasonable as we do communications and social marketing is one more great way to keep in touch with clients. However it also created a living hell for me as a wall of lies sprang up which seemed to be targeting me. At first I had know idea I was being attacked, stories were posted, events listed, accomplishments cheered on, and just a lot of chatter- I mean who has time to look at every teams postings, but then one of my co-workers pointed out that my picture and a list of accomplishments were posted by someone where the facts were twisted just enough to make me look like an incompetent slug at the office.

Due to the site being available to every employee it made for a well covered tracks and then a few weeks later the personal attacks started where I was being called the office slut and posted were pictures of me with guys by the coffee machine- I mean really so juvenile, but it bothered me so I went to my supervisor to complain, we looked some of my complaints and she just laughed- “All in fun, your taking this to seriously”; she made the comment to lighten up or everyone will take it as truth; so for the next several months I tried to ignore it. Then one day, this guy who I didn’t know very well met with senior management unbeknownst to me and I was called in into their offices. They didn’t know this was happening and actually have a policy against “cyber bullying” which is what they considered this to be and right then and there got to the bottom of who was doing this. I was in shock that someone unfamiliar with me would watch my back; it also rocked my world when later the police used a search warrant to link the Facebook page to my supervisor.

The bully wasn’t my friend, or co-worker but someone with authority that should have had my back as my supervisor, instead I guess she could see my work was surpassing hers, or maybe jealous of my office relationships? Really I never did understand what her motivation was but I have to say it really shook me up. I’ve since left that company because it never felt the same to work there, but I’ll be forever grateful that someone took a stand and said something in my behalf.

Too many people today are considering suicide as the easy way out because they think they are the only ones being harassed, and they feel isolated, confused, and hurt. We need to bust this topic out in the open and let people know it is not ok to be harassed or bullied, and should you be a victim you need to tell people because you are not alone and there are people out there who love you and want you to live. If you know someone or are a victim yourself you need to stand up and be heard- make a difference, it could save someone’s life.

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The Most Effective Techniques for Advertising on Facebook

Tuesday, May 17th, 2011

Since an increasing number of marketers are coming to understand the potential of Facebook advertising as there are few places where you can target your advertising so well, it has seen massive growth. The goal of this article is to provide you with a clear plan on how to leverage your Facebook campaigns for an excellent ROI.

If you want traffic to become actual sales, you’ll need to use your landing page effectively so that conversions are more likely. In other words, when a person finds your landing page, they should think that buying from you is the best thing to do. You can achieve this by giving away coupons along for the product you’re selling. This is a great strategy what will raise your sales and give you more money to reinvest into your efforts. The more sales you make with this method, the more cash you will have to spend on future Facebook advertising campaigns.

Using your landing page to offer a few free gifts is a great way to help change over the traffic sent to you from Facebook into sales. These days, you’ll see that lots of internet marketers are doing this as a method for building up their e-mailing lists. Besides that, it’s a great way to generate value for your new subscribers and showcase your expertise. This is a much better technique than just sending people to your product page because it will increase your conversion rate. After you’ve got the contact information of your sales prospects it is easier to continue to follow up with them, offer added value and raise your profit margins. The thing is that you want to make sure that you set yourself apart from all of the competition in your field and offer something of real value to the people on your list; don’t just settle for giving out some rehashed materials as your free gifts.

While Facebook has great metrics, if you don’t understand them all that well, it’s easy to get confused about how things are going. As one example, when you look at your Facebook Ads Insights Dashboard you’ll see something named “Action” and this number is how many fans your ad has received. Keeping tabs on your metrics and understanding what they mean spells success when it comes to using the Facebook Ad system. You’ll see what’s going on with your campaigns and how to improve your efforts.

It should be clear by now that it takes plenty of focus and dedication to build a strong advertising system for Facebook. If you are new to the system, it might take a little while before you start to see readable results but what matters most of all is the approach you take. There’s no looking back once you’ve managed to build a good and creative campaign with ads that get clicked on a lot.

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The Secrets to Amazing Screencasts Revealed

Tuesday, May 10th, 2011

With so many interesting tools and software available to record screencasts many people forget that the most important component in the process is the person doing the recording. Software and recording tools with all the bells and whistles are fun to work with but they can’t reach your audience, that role is yours and yours alone.

Be Prepared: If you have an outline of your presentation in front of you, you’ll be able to stay on track and not forget to mention anything you wanted to get across. The reason for doing this is to create a professional looking screencast where you proceed step by step. Remember that you want your audience to be able to easily absorb your material, and the more organized it is, the better. Your outline only has to provide you with the essential points you want to include in your presentation so that you can be more relaxed and self assured as you record it. The best way to prepare for your screencast would in the same way you’d prepare for getting on stage and talking to a live audience.

Make sure you’re not wasting valuable time during your screencast looking for whatever it is that comes next. Since your audience is kind enough to share a few moments of their time with you, make those moments as painless for them as possible. This is why you should never begin recording until your screen is ready. You and your audience alike will be distracted from the subject at hand if there are a lot of icons on your desktop to sift through. If you remove all the icons from your desktop that you won’t need during your screencast you will be the one looking professional all around. You do not want to give your target audience an unprofessional first impression of you.

The best first impression you can make in your screencast is one of confidence. Make sure you sound vibrant and confident throughout the recording.

This will help your audience believe in you. If you’ve got some experience then by all means let it sparkle through your video; don’t hold anything back. You only get one shot with your audience so make sure that what they see and hear from you is convincing. If you’re nervous or lacking in confidence for the moment take a break and come back to the screencast when you’re up to it.

Creating a professional screencast can help you immensely when putting across your point and teaching your audience something in a clear manner. Just don’t get so focused on perfection that you lose sight of the message you’re trying to make.

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How to Get Facebook Ads to Give You Results

Thursday, April 21st, 2011

Since an increasing number of marketers are coming to understand the potential of Facebook advertising as there are few places where you can target your advertising so well, it has seen massive growth. The goal of this article is to provide you with a clear plan on how to leverage your Facebook campaigns for an excellent ROI.

Go through the guidelines that have been laid out by Facebook for their advertisers. This important step shouldn’t be ignored because doing so could inadvertently get you in trouble and make it much harder for you to find success with your advertising campaign. Lots of people who are new to advertising on Facebook will get their campaigns penalized when they don’t follow the rules–rules that are really easy to follow. Facebook’s advertising system works best when advertisers all follow the strict rules and guidelines set forth by the system so it is better to just follow the rules set out.

If you use your landing page to offer a few things for free you can take the traffic you receive from Facebook and turn it into sales. This is a great list building technique that many online marketers have adopted. Not only does this provide some value to your subscription, it offers you the chance to showcase your expertise. This is a lot better than sending your traffic to just a regular sales page where the conversions probably will be low. When you have your prospect’s contact information it is a lot easier to keep following up and to offer more value–all of which will raise your sales levels. The thing is that you want to make sure that you set yourself apart from all of the competition in your field and offer something of real value to the people on your list; don’t just settle for giving out some rehashed materials as your free gifts.

Baby steps is the key to success so you shouldn’t be too aggressive with your campaigns in the beginning. Yes, seeing results from a campaign can be exciting but take it slow. This is because not all campaigns work the same due to different products and different markets. You have to take steps to mitigate your risks until such time as you see your ads offering a consistent, stable return. When a campaign proves that it can generate good results consistently, then you can take things to the next level but until then, go slow.

You can see that developing a solid Facebook advertising strategy centers on your focus on making your ad’s performance better. If you’ve never tried your hand on it, it may take some time before you start seeing results, but ultimately, what matters is your approach. When you can build creative and effective campaigns using ads that get clicked on a lot, you won’t ever have to look back.

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Social Media Marketing With The Help Of Facebook: Facebook VS Twitter

Sunday, November 7th, 2010

The two biggest social media websites currently are Facebook and Twitter. Both of them have surpassed MySpace and Friendster and their registered users are exponentially increasing.

They sound the same on the surface as they as classified as social networks where you can connect to people. When you look into these two sites in greater detail, you will see that both focus on two different paths. You can try to venture into both of them and try to keep them updated but eventually you need to pick a side. One will be the dominant social media while the other is just supplementary. To know which one you want to get, you need to understand what both of them do.

Let’s take a look on Facebook first. First of all, it is supposed to be a website where college students get to connect to each other and it is similar to Friendster. But it opened up to the public and its popularity grew. It slowly adds things like games, fan pages, likes and apps. To get connected to Facebook, you need to either confirm people as your friends or like fan pages. You can say that Facebook lets you connect to your friends closer.

You can post things like pictures, videos, links or notes and share them with all your friends. These things are like your personal email to them. They read and respond to your post and you can also reply their pictures or posts. This interaction helps to keep the relationship between you and your friends or fans closer. Facebook also allows web crawler to index your pages. What you post on Facebook may actually reach the first page of the search result.

Twitter is dissimilar to Facebook. When using Twitter you cannot post pictures, links or videos. Twitter is mainly about posting status updates and they have to be written with less than 140 words. It is very much like group text messaging. Users can create a Twitter account and then start talking or twittering about their life, feelings or mood right away. You can also follow other people’s tweets and retweet it back on your Twitter account. Anyone can just browse through the tweets so Twitter is great for getting the word out to see what people are talking about. Sorry to say, it is very hard to develop close relationships with any of your followers with Twitter.

When a tweet is great, it can get said again by other people. Then you can also attach a tag onto it so you can look for for the tweets easier. Marketers have used this technique to keep tabs on what their competitors are doing or what the public desires. People have also used tweets to help out with their viral marketing because the tweets can be spread out very quickly. But Twitter does not utilize videos or pictures for help with their viral marketing which makes it extremely dependent on word choice. Facebook allows for more visual interest by allowing you to use words, pictures and videos in your viral marketing.

The conclusion is, you should build a business where you want to keep a close relationship with your customer by using Facebook. You can always use Twitter as a side media to see what is on the public’s mind.

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Social Media Marketing With Facebook: Becoming Accustomed To Facebook

Friday, November 5th, 2010

Being able to adapt to your target market is very important in marketing regardless if it’s online or offline. You need what attracts your audience and also what pushes them away and this will help you get the right reaction from them. This is similar when you try social media marketing on Facebook.

One statistic posted on Facebook itself stated that it has 500 million active users and that half of them log in at least daily. That means that 250 million visitors come and log onto Facebook daily. People also spend nearly seven hours inside Facebook rather than on Google, Yahoo or MSN. There are really quite a few probable customers whom you can tap into however, you need to know how to advance towards them appropriately.

Inside Facebook, you want to be the friend rather than the Internet marketer. Your customer pool is already inside Facebook itself and people are looking out for groups to join, funny videos to watch, or keep up on the latest games. Buying things is one of the last things on their mind. So this gives you a chance to actually loosen up a little and talk like a friend. Post funny videos or give them useful links. Make them like you and they will recommend more friends to you. This also helps to give you the image that you are not just spamming links to them.

When a group page inside Facebook is created you can’t just walk away and expect it to run itself. Instead, a group should be treated as a place where people can interact and share information about each other, this also you to get to know your members. The groups’ page works just like a comments section on a blog but also includes some extra features. Furthermore, when an administrator makes posts inside the groups’ page they will show up to all the members as well. This means that if a member comments it will also show up towards everyone else as too. When doing this, you can very easily establish a dialogue and have members join in. Another nice feature is that new members will also not miss out on the older discussion either because they can easily browse through the older posts since they won’t get erased.

Another exclusive characteristic about Facebook is that you can make widgets. Widgets are capable of doing many things such as making private chats, showing promotional videos or even robotically generating coupons. The users don’t have to install anything as it is built into their Facebook page and can be spread around. The widget can also be utilized to point back towards your site so that it is really free advertising to you.

You also don’t need a lot of effort to start a viral marketing inside Facebook because it is so easy to spread information or notify people. Users have this feed page where they can see what is happening to their friends. If their friends “like” something, you will see it. If he is tagged inside a picture, you will see it. Thus, people can get curious and start clicking on the links.

Facebook is not your ordinary deal like blogs or websites. It is a different field all together and you should adapt your strategy accordingly.

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Don’t Have Time To Look For Facebook Fans? Buy Facebook Fans

Saturday, October 16th, 2010

What kind of person are you? Are you the life of the party, happy to be the centre of attention all the time? Or are you more of a wallflower, blend-into-the-crowd kind? If you are going to be successful in your social media marketing campaign, you’re going to have to either continue to be, or start being, the former. You’ll get nowhere by sitting back and watching the other guys steal the spotlight. Fortunately, it’s not that difficult to get out there.

The first thing you’ll need in order to get noticed is a solid following of fans. Targeted fans. Otherwise, who is going to shower your business with the kind of attention it deserves (and needs)? It’s important that these fans be targeted or else you won’t get anywhere. Focus your efforts on looking for fans that have something in common with your business. That could be a common industry, hobby, or geographical location.

Don’t drag your feet! It’s important when searching for Facebook fans to support your business to work fast. That’s because the longer you take to amass some fans the less potent your marketing strategy is going to be and that’s just a huge waste of time. You’re better than that! Get out there and act fast.

There’s no doubt that the thought of having to do all of this can be very scary and daunting. It can even seem impossible, especially when going out and getting Facebook fans is stepping out of your comfort zone. But the best part is that you don’t have to do this yourself. Help is just a few mouse clicks away! Social media promotions experts at uSocial.net will take the matter right out of your hands. All you have to do is specify what kind of Facebook fans you are looking for, and they’ll do the rest. And you thought you couldn’t squeeze more time out of the day!

You have too much to do to worry about having to get Facebook fans. Buy Facebook fans instead! Let uSocial.net take over and let them bring the Facebook fans to you. Simply buy Facebook fans from them and they’ll do the rest.

Buy Facebook fans from uSocial.net and you’ll be on the road to a successful Facebook marketing experience.

You’ve got the information you need, now go out and use it!

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Everything You Need To Know About Facebook Marketing

Friday, October 15th, 2010

To truly be a success in today’s business world, it’s advisable that you become acquainted with how social media juggernaut Facebook works, particularly how it can help you promote your business. Facebook fans are extremely loyal and if you can create a base of fans who are loyal to your business’ page you’re off to a great start.

There are so many ways to communicate with your fans on Facebook. Send messages, post links, upload videos — use every tool you can to make sure you stay in touch with your fans. If you do that, you’ll be rewarded with their loyalty. Take full advantage of the myriad was you can stay connected with your Facebook fans and you’ll be on your way to becoming a household name.

People love to get something for nothing, and you can use that reality to help entice Facebook users to join your page. Offer a prize for joining and you’ll soon see an influx of new fans. Once you do get fans on your page, remember to pay careful attention to your fans’ feedback because this information can be very valuable in continuing to create strong marketing campaigns that meet the needs of your fans. You can find out waht they like and don’t like about your business, what products they like and those they wish they had, and you can adapt to meet their needs.

Don’t sit on your laurels once you do get a significant fan base, though. Your work isn’t done. To really be successful you’ll need to stimulate conversation with and among your fans. Use the tools available on your Facebook fan page to start conversations, post responses to your fans’ comments, ask poll questions, etc. Get people talking in every way possible and you’ll form a strong network of loyal fans.

Get started on your Facebook marketing campaign today. Contact a site like uSocial.net, a web promotions specialist who offers many social media marketing services today and you’ll be well on your way.

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The Major Contribution Of Facebook In Our World Of Interaction

Thursday, September 2nd, 2010

There are a lot of ways for people to chat with each other online. There are browser-based systems as well as stand-alone software packages that you can use. Google has a chat feature through Gmail and Yahoo Messenger has been a staple in chat software for many years. But no chatting method can hold a candle to Facebook’s integrated social chat.

Facebook chat has become really popular really fast. Even though it is relatively new, most people use it as a preferred method of chat over others. These may be some of the biggest reasons:

Since Facebook has such a wide and established user base, odds are most of your friends have one. This makes everyone readily accessible; if you and your friends use Facebook, you can chat with them.

If you chat on Facebook, doesn’t matter what chat program you have or what your screen name is. All your friends are using the same website, so there’s no need to keep track of screen names and who uses what service.

Facebook’s large clientele is probably what makes it such a threat to other chat service providers, and probably explains its speedy rise to the top.

People also stay on Facebook for extended periods of time. E-mail is usually only checked a couple times a day for a few minutes.

Most people have Facebook up for as long as they’re on their computers. They minimize the window as they do other work and check in periodically. This makes them easier to reach and makes Facebook chat that much more effective.

Finally, Facebook is not hard to use. There is no complicated interface to learn or a bunch of extra upgrades to apply. This makes Facebook chat appealing to a wide variety of social circles, from the computer geeks to people who are just starting out.

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The Best Way To Unblock Facebook?

Monday, April 26th, 2010

Are you going to college and are you not able to access Myspace or other networking sites like Facebook or Hi5? Do you want to get access so you can use these sites for networking, talking, downloading games, videos, and music, or for other reasons? There are a couple of methods to get round the block that your high school, College, or college has put on these sites. Here is how to unblock Myspace.

First, there is a extremely simple way and it will depend on how your school’s privacy settings are set up. If they set up the settings with net Explorer, then there’s a good likelihood that they will not affect you if you use different web browser. You may use Mozilla Firefox, Opera, or another Internet browser and you could be in a position to access Myspace, Facebook, Hi5, and lots of other sites that were blocked when you used net explorer.

This is the best way to unblock myspace, so try it first. When this doesn’t work, then you know your PC people are good and they have blocked it no matter which browser you use. There is another way, though.

Second, you may use what is known as a proxy web server. This is essentially a site that is set up to act like the face for your browsing. When you go to a website thru an intermediary server you are basically not using your college’s servers so you won’t be blocked from viewing a site that the school has blocked. This is the best way to find a way around the block and use Myspace and other sites at college.

You’ll have to sign up and most intermediary servers are free, but some will charge a small fee. Then, you can simply access their default page and type in the site you would like to go to, like myspace.com.

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