The 3 most important mistakes business make with emails and the way to fix them
Sunday, January 22nd, 2012Email marketing has been around awhile. No it’s not the latest, greatest technology. But you know what? It WORKS!
But it is actually like exercise equipment. It only works if it’s used by you.
But when I talk to people about how they use e-mail, I hear a little stumbling and heaps of ahhhs.
I guess if people did not react that way, I would be out of a job at my Charlotte email marketing company. So let me give you one or two tips about how to better use your e-mail and of more importance, how to benefit from it.
This is the most serious mistake most corporations make.
Mistake Number 1: Sending out mails that are only advertisements.
No I do not mean obvious Spam, but emails that only advertise the weeks special or other repeated info. That’s what your ads are for.
Solution: Realize that people signed up for your list because they were interested in your business, not to be snowed under with ad. Attempt to think of your e-mails as a perhaps a blog. Change things up, write about different topics. There are many people on your list who may not read your blog.
If you have a winery, perhaps you could write about the best way to keep your wine from going flat. Or if you had a bakery, the simplest way to store your bread to make it last longer.
Convince your readers on your list you are an authority and your information is valuable. Make it fascinating. Then casually work in any specials or promotions
Mistake number 2: Sending out too many e-mails
How many is too many? How few isn’t enough? There is no one answer.
Solution: But to have a brilliant idea, think about your buying cycle. Is it every couple of days like maybe a corner store or is it every month or two like perhaps a dog groomer? Try and time your mails accordingly.
Is your business product driven or educational in nature like say a tutoring business? People will need more if its education than product driven. Use your judgment here.
Mistake number three: Not measuring your results
It’s totally simple to track what number of folks open your e-mails and how much business you receive from them. It is imperative that you use analysing to see how you are doing.
Solution: Open rate is a vital number in email marketing. This is the amount of folk who basically open your e-mails. Even though it sounds low, anything above 20% is considered very high. If you are not achieving this number then review your titles you’re putting in our emails. It should amaze them into open your e-mail.
Titles like this week’s promotions simply do not cut it. Instead you could use something similar to three ways to preserve your bread or Learn this new method to preserve your wine. Be creative and watch your open rates and your email marketing campaigns explode!
If you address these things the most significant number, sales, will certainly increase.
I realize this is just fast overview, but I hope it helps you with your email marketing.
Mark Adams is a serial entrepreneur who has started, built and sold 6 different companies . He helps people with email marketing using his Asheville Email Marketing and his Greenville email marketing Companies. He also works alongside companies all around the globe
to create,
implement and automate their marketing plans. If you want to learn more or schedule a free 30 minute consultation to talk with Mark about your marketing, go to MarkAdamsMarketingSystems.com and click the schedule a meeting button.