Get Emails Done

For those who have been in internet marketing arena for any amount of time, you have heard how important it is to maintain a mailing list to email. You can see it on just about every Internet marketing web site on the Internet “The Money Is In The List”. I have been asked time and again if people can just use safe-lists and other list building programs or if they need their own email lists.

In the following paragraphs I am going to address this question and explain to you precisely how and why you should be utilizing safe-lists and your own mailing lists.

Let’s examine safe-lists A safe-list is a group of people who agree to get emails from other individuals in the group. Normally, you have the choice to join free of charge but 99% of these web sites have added features for folks who want to pay for them. Everyone who joins these websites automatically agree to permit other members to send them their emails. Majority of safe-lists today are credit based lists so you must click on the credit links in the emails sent to you. These credits can then be used to send your offers to other list members.

Bear in mind that the other members of the safe-list are the same as you — they want to email people and get traffic but they don’t want to buy something that another member is telling them about. Don’t get me wrong, it is feasible to earn money with these programs but it will be few and far between, not enough to make all your time clicking links worth it.

On the flip side, there is a way to use safe-lists that is worth your time. Safe-lists are a great way to begin building your own list. You can collect people’s email addresses by giving stuff away and having people provide you their name and email address in order to receive the free item. In a short span of time you will have a list of your own you can email each time you want without clicking safe-list links to get credits.

When it comes to building your own mailing list, if you want to succeed in the long run as an Internet marketer, this is something you have to do. To explain how essential it is to maintain your own list, on average for each one person you get to sign up to your email list you will make more or less one dollar every month from. While that may not seem like a considerable amount, think about what happens if you have your own mailing list of 5,000 or 10,000 people?

This however doesn’t mean that everyone on your email list sends you $1 a month. What this means is when you email your mailing list with a good subject line and good content in the email promoting a good product, you can expect to make approximately 1 sale for every 50 people on your email list each month. To explain this a little better, 1 person out of every 50 purchases a product worth $50 to you each month, that equals an average of $1 per person.

The coolest thing is when it is your mailing list you can send your emails whenever you want. In addition, there is no limit to how large you can grow your email list. Plus, you are not limited on how you develop your mailing list, feel free to use any method you want. Safe-lists can help you to build your list but there are many other ways to list building. One method which is very popular is just by putting a form on your site or blog so people can sign up for your free newsletter. You can use traffic exchanges and other no-fee programs to help you build your mailing list. Essentially, the sky is the limit when it comes to building a list.

And so back to the basic question on what type of mailing list should you use, whether you should build your own or make use of safe-lists You should be utilizing safe-lists but only to the point where it is helping you grow your own email list.

If you are looking for email marketing tools you may want to stop by our website where we talk about all different marketing tools. You can find us at: Internet Business Tools.

You have seen them all over the internet — blinking, flashing, animated and garish. You vow that you will not contribute to this internet graffiti. You feel smug with your decision because after all banner advertising is dead.

Wrong. Banner advertising is not dead — and in fact it is still an effective internet marketing tool. However banner advertising has evolved — or rather I should say successful banner advertising has evolved. Some of the horrible eye-damaging banner ads still exist but successful, knowledgable internet entrepreneurs have long abandoned those marketing efforts and instead concentrated on targeted, tasteful, and trim banner ads.

Banner ads have a bad reputation in part because of the proliferation of banner farms that killed all the banner swap programs (or at least made them completely ineffectual). Also we all have memories of those hideous banners flashing across the top of so many web sites.

Banners have come along way since then and a cleverly designed banner can be a real asset to any advertising campaign. Also don’t forget that you don’t have to use one of those big giant banners that span the width of the screen. You can use smaller simple ads that can fit easily into the sidebar or special box on a web site so they can suit the design and work more effectively.

It is also important that you pay close attention to what sites you will choose for displaying your banner. IE. A site about web development for your web hosting service ad or a site about parenting for your ad promoting your potty training book.

Many text link and pay per click advertising vendors also offer the option of banner ads. Similarly many ezine and newsletter publishers sell space on their sites.

And savvy internet marketers are taking them up on these advertising opportunities.

WHY USE BANNER ADVERTISING?

Consumer research historically shows that most people see an ad several times before they take action. Banners allow you to display your ad over a period of time, increasing the chances that a prospect will see your ad and remember it.

Your banner ad can be targeted to specific audiences and displayed on internet pages and sites matched to that specific audience.

People seeing your advertisement can instantly click through to your web site store to to learn more or to make a purchase on the spot.

You can track your results and make adjustments to your campaigns based on response. Analyzing your results can help you finetune your banner, landing page, or target audience to improve your response and sales.

Banner advertising is really a buyers market, as there is always more banner spaces available than advertisers need or want, which means you can find many bargains available.

IMPORTANT POINTS TO CONSIDER WHEN PLANNING YOUR BANNER AD CAMPAIGN

There are several aspects to consider when planning out your banner advertising campaign.

The first consideration should be your ad graphic itself. These are usually animated GIF images but remember you want to attract customers — not simply attention — and remember the overall tone of your ad campaign when designing your graphic. Also keep in mind that many sites limit the file size of the graphic to somewhere between 12 and 16 KB.

Your banner can come in variety of sizes. The full banner size is 468 x 60 pixels. Some other standard banner sizes include:

Size(pixels).Type 468 x 60…..Full banner 234 x 60…..Half banner 392 x 72…..Full banner with vertical navigation bar 120 x 240….Vertical banner 125 x 125….Square button 120 x 90…..Button #1 120 x 60…..Button #2 88 x 31……Micro button

Your graphic will be hyperlinked to a target url of your choice so you may want to spend some time planning how you will track traffic and clicks. Some programs provide a tracking and statistics service for you but most individual sites can’t offer that information.

When selecting where to display your banner ad the first consideration should really be choosing a site offering information that appeals to your target audience. A high-traffic dating site isn’t going to be much good for advertising your maternity clothing line, for example.

Then you should look at traffic. When looking at site stats you want to make sure you focus on page views or page impressions rather than hits (which may count individually each graphic viewed). Depending on your banner and market you may be primarily concerned with unique page impressions.

Banner advertising is often sold by CPM (Cost Per Thousand displays, the Roman numeral “M” stands for one thousand). Many sites also offer a fixed rate price for a set period of time.

Many marketers do not concern themselves as much with click-through rates and instead see banner ads as “branding” tools. They create brand awareness and a brand image in the viewer’s mind. The hope is that when the viewer gets ready to make a purchase then your “brand” pops into their mind. Branding can also generate sales over the long-term. Branding is difficult to measure, but can be very powerful.

If you have a big advertising budget then you might want to consider an ad agency or media buyer. They can offer a lot of value for the dollar because they have the experience, knowledge, and contacts to make the most of your budget.

It is quite possible to be your own media buyer, if you are willing and able to handle the increased workload. The biggest difficulty is finding the right sites on which to advertise your product or service. Then after you find a site that might be a good match you need to negotiate the best possible deal. It is important you be as knowledgeable as possible as it is a buyer’s market and you don’t want to pay too much. Of course you also don’t want to alienate a web master whose site is a perfect match for you.

You also have the option to buy banner space on many search engines and directories. Often this option allows you to display your ad only to a targeted audience which can obviously increase your chances for a successful campaign but it can be a pricey option.

Banner ad networks are another targeted option that might be more affordable. Individual web site owners contract with a single company to serve their banner ads and handle ad sales for them. In turn, these networks divide their sites into categories and subcategories to allow advertisers to advertise on particular sites within the network that are the most highly targeted. They also offer very sophisticated tracking tools that give you lots of valuable information about who is visiting your site, and what actions they are taking.

Some networks offer pay-per-click advertising which only charges you when someone clicks on your banner and comes to your site. However, this approach is subject to fraud by unscrupulous site owners.

A pay-per-sale network, otherwise known as an affiliate program, only charges the advertiser when a purchase is actually made. The advertiser pays both the affiliate and the network but only when there is a sale. Of course the competition to attract quality affiliates is high so while this can be effective it shouldn’t be the only method of banner advertising you use.

And some final banner advertising tips:

* Keep your message brief, direct and simple. * Attract more attention using words such as “free” and “now”. * Put “click here” somewhere on the banner. * Create different versions of the banner. * Animate your banner but only if it improves it. * Keep the file size as small as possible.

You can find more Banner Advertising Articles at Find Articles