Understanding The Significance Of Social Networking In Today’s Business
Thursday, September 30th, 2010Not many people are aware completely aware of how things work on the Internet and hence may not know what is social networking. The word may not sound like anything connected to Internet media at all. Hence they may associate a different meaning to the word.
Just like how people or a group meets together face-to-face in real life, people do meet together on the Internet and chat online with each other. Such a group is referred to as social networking groups.
Just like how emails have changed the way we communicate and do business, social networking too has change the way people and groups interact with each other, it has give way for singles to find communities and friends online, it has helped people find their friends from across the world and re connect, people have grown to love social networking and are addicted to it like how we are to the newspaper. Business and online marketing has been redefined by social networking.
Linkedin, twitter, facebook , youtube etc are the names that people easily recall as being the latest and most famous networking sites where millions of subscribers have joined in . These sites are the gold mines for online marketing companies.
These sites are not only good for online marketing, but also ideal for searching for right talent as well as sourcing vendors. What ever be your business requirement, you can route the same through social networking to achieve global scale operations.
Take the example of Linkedin the professional community site. It started operations in 2003 and as on date has a subscriber base of over 50 million users from across the world covering more than 200 countries.
Take the popularity of facebook, the networking site where people make friends and find friends too. It is accessed from over 170 countries and offers over 35 languages in its service. With over 150 million users, half of them are online all the time. Anyone joining can make friends with these many people and build relationships irrespective of ones age or location.
Twitter is yet another fastest growing sites with over 4.1 million users joining up monthly. This site is being accessed more by the tech savvy people on the move who are in tune with the current happenings in politics, economy and current affairs around the world besides other things.
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