7 Tips for Implementing a Winning Email Marketing Strategy
Tuesday, March 20th, 2012Email is still one of the most effective ways of reaching your target audience and sending traffic to your website. But is your email strategy set up to achieve the best results? However, if your emails aren’t getting you the results you need, check out the following tips to increase your open rate and improve your conversions:
Personalise Your Emails
Personally addressing the recipients will drastically improve the open rate of email campaign. Including details off a recent order will make them feel valued. Add a personal touch to your email by signing off with a message and your name.
Catchy Subject Line
The subject line will determine whether your email gets opened or not. With a subject line like “EXCLUSIVE OFFER – BUY BEFORE IT’S TOO LATE” the only place your email will be going is in the spam folder. Personalise the subject line and mention the benefits of what’s contained in the email.
Consider the Copy
Keep recipients interested with enticing copy. Highlight offers and the benefits of what it is you are trying to sell them. The tone of your email should be friendly and down to earth, don’t baffle or bore recipients.
Keep it Concise
More and more people are reading their emails on the go using their smart phones and tablet computers so your email needs to be brief. Using snappy copy, web-friendly sentences and simple points will make your emails much more appealing to busy professionals.
HTML vs. Plain Text
When adding images and HTML to your emails you’ll need to consider your mobile audience. The appearance of your email can be dramatically changed when the images do not appear, whether it is viewed on a mobile or computer screen. It may be wise to stick with mainly plain text emails to increase your conversions.
Include Call to Actions
You need to have clear goals which you want your email campaign to achieve. You can measure your success rate in a number of ways which should be predetermined. This could be an increase in website traffic, reaching a certain number or sign-ups or making a certain number of sales. Whatever your goal, make sure you have a snappy and appropriate call to action. Be sure to make the next step for your customers to take clear.
Check Your Email for Spelling Mistakes Before Sending
Before you send any email – be it through a third party system or your own – make sure you proof read. Spelling mistakes are a huge turn off for readers. Read through your email several times to ensure it is perfect before pressing send.
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